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Services & Strategies
Branding &
Visual Identity
Logo. Color Scheme. Font. These words are ancient. It goes without saying that your online presence needs a general theme, look and feel. But what about your Virtual Identity? Torchlight doesn’t just focus on what your website looks like or whether or not your logo is “fancy enough.” Torchlight builds you a virtual identity that impresses your target audience, evolves as you grow, and labels you as the expert in your industry. Through evolutionary branding techniques and comprehensive website, social, and digital campaign integrations, your audience will never wonder what you do, where you’re located, or why you’re the best choice — ever again.
Web Engineering
As we’ve said before, any “web design company” can build you a new website — one that looks fresh and is probably user-friendly, too. Here’s the thing though… none of that matters anymore. A visually appealing website is only useful if there are people (the right people) visiting it. The common misconception is that once your new website is built, you can then start focusing on digital advertising. We disagree. Torchlight doesn’t build websites — we engineer virtual storefronts that are scientifically proven to draw in your target audience and convert them into real-life, tangible, paying customers.
Content Creation
We may be bias, but our cinematographers are truly the best in the business. The video content we produce for our clients is second to none; however, that fact would be irrelevant if not for Torchlight’s marketing campaign experts. We know how to take your unique video content and use it to grow your business. Through “go viral” filming techniques, research-backed scripting and directing, and comprehensive digital implementation, our video campaigns have completely changed the way businesses do digital advertising.
Social Targeting
Every business owner has attempted the DIY method when it comes to digital advertising. Whether they tried to teach themselves Google Analytics or hired a dual receptionist/social media manager, we’ve heard it all before. The reason that this never lasts is because targeting is a science. What seems to be a great way to save marketing dollars actually transforms into a colossal waste of time (and time is money, so, that’s ironic). Torchlight builds your business an ideal customer profile based on extensive industry-specific research and data compilation to create virtual campaigns and identities that convert to sales and grow your business.
There are always new ways to evolve and embrace change.
Torchlight paves the way for your business to adapt and outgrow the need for our services.
Get a Free Consultation
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